PUBLICITÉ: The Kooples.

Cute couples are even cuter when they match.  Having a similar aesthetics in a wardrobe makes a couple look stronger and more connected (we're not talking matching terry jumpsuits here).  Welcome the genius that is The Kooples.

Yes, I'm on a French roll...

The Kooples, barely a couple years old.  A baby, but a major fashion staple for the bobo's of Paris.  You may say hipster, but with that perfect tailoring, it's Parisian hipster.  An ad campaign that hasn't gotten old yet—a series of simple interviews with couples, decked out in Kooples—it's simply cool, c'est cool, that's all.  Just accept it, and buy yourself sexily tailored oxford shirt the next time you're in Paris.